Do Less and Do it Better

Mobilizing Men to an Off Site Event
Building a Tradition

Do Less and Do it Better

When it comes to events, do less and do them better – much better. Enthusiasm and success can often lead to excess.

When it comes to events, do less and do them better – much better.

Enthusiasm and success can often lead to excess. I have seen this in my own church and in hundreds of churches across the Northeast. A team of men put something on for the men in their church and the men actually come! Wow!The organizers are surprised (shocked) at the turnout, and they immediately organize several other similar events. Sooner or later the men stop coming and what was once a true entry level event for men associated with the local church has turned into a small group of the same men.

The most common example of this is the monthly Saturday breakfast. In 1994, I called 110 churches all over the New England Region and asked them two questions.

The first question was, “Do you have a men’s ministry?” – 102 out of 110 churches said yes.
My second question was, “What does it look like?” – 78 of the 102 said ‘men’s breakfast’. Most of these were one Saturday per month.

When I had the opportunity to dig a little deeper I found that in most cases, fewer than 20% of the men in the church on Sunday morning would ever come to one of these monthly breakfasts. Because New England churches are relatively small, this meant that many of these monthly breakfasts had ten or less men. A few observations on the Saturday morning breakfast followed by a few suggestions:


  1. Ten or less men is a large ‘small group’ and not an entry level event for men.
  2. Once a month happens quickly in a man’s schedule.
  3. These breakfasts are cooked by a couple of good guys in the church who are willing to get up a little early. (white toast, eggs of some sort, bacon, coffee)
  4. There is usually very little content and most months are not connected to the previous month.
  5. It is hard to plan and prepare something very good every month.


  1. Let the monthly group of men meet monthly but don’t promote it.
  2. Have a quarterly breakfast that you really promote to every man.
  3. Find a gifted cook, male or female, or better yet – go hire a caterer!
  4. Bring in speakers and develop an annual theme.
  5. Find a different champion for each quarterly breakfast. One event per year.

*Note how a small adjustment brings the following changes:

– you do less breakfasts
– the breakfasts that you do host are better
– there is less ongoing labor is involved
– the monthly men can continue to meet under the radar
– a true entry point for men is born

*Are you listening to our daily radio program for men? Go to to hear today’s daily broadcast – as well as every past broadcast from this past month.